WHERE IS OUR BUSINESS GOING?
INTERNATIONAL SPEAKERS AT THE COLLOQUIUM
2018 Colloquium exceeded the expectations!
Minister Hernán Lombardi – Federal System of Media and Public Content and Trini Vergara – Entre Editores
José Manuel Anta – FANDE (Spain)
Miguel Ángel Sánchez – Podiprint (Spain) and Gustavo Vorobechik – Bibliomanager (Argentina)
Jens Klingelhöfer – Bookwire (Germany)
Sônia Machado – Record Publishers (Brazil)
Arturo Infante – Catalonia Publishers and Distributors (Chile)
Germán Echeverría – Autores de Argentina (Argentina)
Ricardo Menoyo – Docuprint (Argentina)
Fernando Diego García – Zorro Rojo Books (Spain)
Larry Downs – Publisher and Consultant (USA)
Fernando Esteves – SM Publishers (Mexico)
Moderator: Carlo Carrenho – PublishNews (Brazil)
Trini Vergara – Entre Editores
The creator of the Bookwire digital content distribution platform has access to first hand information on what is really happening with the consumption of eBooks and audiobooks: Who, when, where, when? Taking down myths and looking at the horizon, which opens new roads for questions and opportunities as new formats begin to consolidate.
The case of Libros del Zorro Rojo, one of the most awarded publishers in the Spanish language in recent years, with a catalogue of high quality illustrated books, but with a wide audience concept, shows how, now a day, digital tools (they have an online platform where they sell digitally from their 3 locations in Spain, Mexico and Argentina) have helped a specialized publisher to expand.
Her experience at Record, the largest independent publisher in Brazil, a market that, in spite of becoming consolidated with some big few players, has a strong local industry, in times of modernization, taking advantage of the digital tools faster than other markets in the region. Voiced by Record’s President, a first-hand witness of the transformation.
On demand printing with remote delivery: is it the new way to export books? A publisher in Buenos Aires can now order a small print run of up to 50 books to Bogota, with a direct delivery, without risking stock excess or freight or customs costs, at a reasonable price. A totally exciting new chapter in the history of the publishing industry.
How to sell books to the 40 million Spanish speakers in USA? Publishers have been trying for more than 30 years, only to make it another smaller portion of Latin America. Today, everything has changed: by directly reaching them (without non-Spanish speaking intermediaries) with digital and physical content through online shopping, this huge market opens up. Larry Downs knows it best, so he comes to explain it.
There are three distribution worlds in Mexico today: in bookstores, in the school system, and on digital platforms. These coexist, overlap and provide a unique kind of motivation for the largest youngster population of the Spanish language. Fernando is an expert in those fields and will share his view and experience.
Books in Chile: an elite market with chances of opening for everyone? Myths and realities of a “model” country in stability and growth in the region, but with the challenge of overcoming tax and cultural barriers, and poor reading habits within the books’ sector. New, emerging publishers that go international. Chile’s digital public library: a true example for the region.
The publishing entrepreneur that anticipated to the technological changes and became an on demand printer and distributor. All in an integrated concept of content generation and a modern distributor’s solution, minimizing stock and selling costs, as the most efficient readers’ reach.
Docuprint is the first printing company that offered digital printing in Argentina. With clients like Microsoft, or banks and public service companies, it grows to provide more services to publishers. So, they come here today to share their vision and future projects, which will focus on the advantages of new technologies.
The self-publishing and publishing services leading company, Autores de Argentina, will discuss their case, which is a complete success now a day, and has transcended frontiers, with the imminent launching of Autores del Mundo (i.e. Authors of the World). A prejudgment and conditioning free presentation, which shows up to what point the publishing industry is redefining itself.
A global report on changes in book distribution. Starting on global data, José Manuel will show data from Europe, a then Spain, which represents 50% of the book market in Spanish. How has technology been changing the ways to commercialize books, the new business models, and how do readers gain access to content in new ways.
WHAT PEOPLE SAID ABOUT THE COLOQUIO 2017
“Excellent level of contents and speakers! Different views, all in search of the future development of our industry. Congratulations!”
“Congratulations for the Colloquium! As I could see through social media it has been a complete success!”
“Congratulations! I saw many smiles. I took many notes that will keep me busy after…”