2018 Colloquium 2018-09-16T17:45:42+00:00
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The Future of Publishing: Technology and Distribution

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The Future of Publishing, Colloquium 2018: Technology and Distribution

CCK, Buenos Aires, 6/9/2018

After the 2017 Colloquium’s complete success, Entre Editores launches the second edition of this unique event in our country. At it, CEOS, managers and leaders of the Argentine publishing industry (more than 200 professionals) converge to listen to colleagues from different parts of the world and specialties, share their vision about the new challenges in the industry, get up to date with what is happening at a global level and, over all, to be open to the changes –and opportunities– the digital era sets before publishers everyday.

On this year’s Colloquium, we will discuss the topic that keeps us, publishers, awake: our books’ distribution. How do we reach readers in such an avid world for content? The distribution and online shopping platforms have burst to question us: there are, out there, thousands of unattended, avid, curious readers, looking for special books (long tail effect), besides the masses of voracious readers for entertainment literature, who have been feeding our industry for decades. How do they buy today? Where? How do they want to buy their books? How much can we, as publishers, do? What are other colleagues around the world specializing in, for example, illustrative books, schoolbooks or general interest books doing? Is print on demand a solution for exportation? What vision does one of the region’s leaders in digital content distribution platforms coming from the music industry bring? What are the new business models for distribution?

Trini Vergara

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Presenters

Jens Klingelhöfer
Jens KlingelhöferGermany
Director and co-founder of Bookwire, German platform that is a worldwide leader in the distribution of eBooks and audiobooks, works with more than 1,500 publishers all around the world, with locations in Madrid, Mexico and San Pablo, to serve the areas of Spanish and Portuguese languages.

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José Manuel Anta
José Manuel Anta Spain
CEO of FANDE, the Spanish Publishing Distributors National Association Federation. Together with the Sánchez Ruipérez Foundation, they organize Readmagine (at Casa del Lector, Matadero Cultural Center, Madrid), the most important international meeting amongst book distributors.

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Sônia Machado
Sônia MachadoBrazil
President of Record Group, one of the two biggest publishers in Brazil. She has been President of the Book Publishers National Association (SNEL) between 2008 and 2014, Pro-Libro Institute (IPL) between 2009 and 2011, and the Book Publishers National Association (ANEL) between 2011 and 2014.

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Larry Downs
Larry Downs USA
Publisher and consultant with over 30 years of experience in book publishing and commercialization, in Spanish, from the United States to the entire Spanish speaking population area. Before starting his consultant company, he directed Thomas Nelson Publishers, and was head of HarperCollins Español until March 2018.

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Fernando Esteves
Fernando EstevesMexico
SM Mexico CEO, specialized in educational books and children literature. He is a publisher with a vast trajectory, having been the Global Director of Santillana, and imprints such as Aguilar, Altea, Taurus and Alfaguara in Argentina. Fernando is author to multiple books about publishing.

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Arturo Infante
Arturo InfanteChile
Arturo founded and directed Editorial Sudamericana´s Distribution Company in Chile since 1990, up to its integration to Random House Mondadori. In 2003, he founded Catalonia Publishing and Distribution Company, which still directs. He is the President of the Corporación del Libro y la Lectura /The Book and Reading Corporation, which gathers the main publishers in Chile.

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Fernando Diego García
Fernando Diego GarcíaSpain
He co-founded Libros del Zorro Rojo, an illustrated books publisher for all audiences, that has been awarded the most prestigious prizes for its trajectory and high quality catalogue. From Spain, Mexico and Argentina, his company sells both on the classic distribution system and with digital tools and platforms.

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Gustavo Vorobechik
Gustavo Vorobechik Argentina
CEO and founder of Bibliomanager, advanced global platform for distribution and on demand printing with production and remote delivery. He started this project after being a pioneer in on demand printing, since Bibliográfika’s creation, in 2002.

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Miguel Ángel Sánchez
Miguel Ángel SánchezSpain
Founder of Podiprint, leading on demand printing company in Spain. Shares the international project proposed by Bibliomanager, the main platform for digital books printing with remote delivery, with locations in Spain, Mexico, Argentina, Colombia, Peru, Uruguay and, soon, in Chile.

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Ricardo Menoyo
Ricardo MenoyoArgentina
Vice President and co-founder of Docuprint, company with more than 40 years of experience in technology, printing and supply chain in Argentina, Brazil, Chile, Paraguay, Colombia, Mexico and United States. Pioneer in POD, develops new technological projects for publishers.

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Germán Echeverría
Germán EcheverríaArgentina
Director and co-founder of Autores de Argentina, leading self-publishing services company, whose imprint has published more that 1,600 titles, working with publishers from eighteen countries and four continents.

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Carlo Carrenho
Carlo CarrenhoBrazil
He has a long experience as publisher with international positions, and is the founder of PublishNews, the most important online magazine in the publishing market in Brazil, soon also in Spanish. His global insertion makes him a referent of transition in the publishing world.

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Schedule

8.00 – 8.30
Accreditations
8.30 – 9.00
Kickoff
Minister Hernán Lombardi – Federal System of Media and Public Content and Trini Vergara – Entre Editores
9.00 – 9.40
Reality and innovation in book distributing: data and today’s world.
José Manuel Anta – FANDE (Spain)
9.40 – 10.30
On-demand printing with remote delivery: the new way of exporting books?
Miguel Ángel Sánchez – Podiprint (Spain) and Gustavo Vorobechik – Bibliomanager (Argentina)
10.30 – 11.00
Coffee Break
11.00 – 11.40
Publishing industry’s digitalization is just beginning.
Jens Klingelhöfer – Bookwire (Germany)
11.40 – 12.20
How do we reach readers in all of Brazil? Advantages, disadvantages, challenges, digital achievements.
Sônia Machado – Record Publishers (Brazil)
12.20 – 13.00
Digital solutions at a national level when there are few bookstores.
Arturo Infante – Catalonia Publishers and Distributors (Chile)
13.00 – 14.00
Lunch
14.00 – 14.30
Publishing as a service for authors, and the self-publishing phenomenon with its exponential growth.
Germán Echeverría – Autores de Argentina (Argentina)
14.30 – 15.00
The dream of solving a publisher’s two nightmares: stock and money collections.
Ricardo Menoyo – Docuprint (Argentina)
15.00 – 15.40
Maximum graphic quality in the midst of a digital era: the risks, achievements, the formula.
Fernando Diego García – Zorro Rojo Books (Spain)
15.40 – 16.00
Coffee break
16.00 – 16.40
The Spanish speaking market in the United States and how to finally reach them.
Larry Downs – Publisher and Consultant (USA)
16.40 – 17.20
Distribution and the educative challenge in the most dynamic –and youngest– country of the Spanish language.
Fernando Esteves – SM Publishers (Mexico)
17.20 – 18.20
Round table with hosts and audience questions.
Moderator: Carlo Carrenho – PublishNews (Brazil)
18.20 – 18.30
Closure.
Trini Vergara – Entre Editores
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MORE INFORMATION

THE DIGITALIZATION OF THE PUBLISHING INDUSTRY HAS JUST BEGUN.
Jens Klingelhöfer

The creator of the Bookwire digital content distribution platform has access to first hand information on what is really happening with the consumption of eBooks and audiobooks: Who, when, where, when? Taking down myths and looking at the horizon, which opens new roads for questions and opportunities as new formats begin to consolidate.

MAXIMUM GRAPHIC QUALITY IN THE MIDST OF THE DIGITAL ERA: THE BET, THE ACHIEVEMENTS, THE FORMULA.
Fernando Diego García

The case of Libros del Zorro Rojo, one of the most awarded publishers in the Spanish language in recent years, with a catalogue of high quality illustrated books, but with a wide audience concept, shows how, now a day, digital tools (they have an online platform where they sell digitally from their 3 locations in Spain, Mexico and Argentina) have helped a specialized publisher to expand.

HOW DO YOU REACH EVERY READER IN BRAZIL? ADVANTAGES AND DISADVANTAGES, CHALLENGES AND GAINS.
Sônia Machado

Her experience at Record, the largest independent publisher in Brazil, a market that, in spite of becoming consolidated with some big few players, has a strong local industry, in times of modernization, taking advantage of the digital tools faster than other markets in the region. Voiced by Record’s President, a first-hand witness of the transformation.

PRINT ON DEMAND WITH REMOTE DELIVERY: THE NEW WAY OF BOOK EXPORTATIONS?
Gustavo Vorobechik

On demand printing with remote delivery: is it the new way to export books? A publisher in Buenos Aires can now order a small print run of up to 50 books to Bogota, with a direct delivery, without risking stock excess or freight or customs costs, at a reasonable price. A totally exciting new chapter in the history of the publishing industry.

THE SPANISH BOOK BUYERS IN THE US, AND HOW TO FINALLY REACH AND SERVE THAT MARKET.
Larry Downs

How to sell books to the 40 million Spanish speakers in USA? Publishers have been trying for more than 30 years, only to make it another smaller portion of Latin America. Today, everything has changed: by directly reaching them (without non-Spanish speaking intermediaries) with digital and physical content through online shopping, this huge market opens up. Larry Downs knows it best, so he comes to explain it.

BOOK DISTRIBUTION AND THE EDUCATIONAL FRONTIER IN THE MOST DYNAMIC – AND YOUNG – COUNTRY OF THE SPANISH WORLD.
Fernando Esteves

There are three distribution worlds in Mexico today: in bookstores, in the school system, and on digital platforms. These coexist, overlap and provide a unique kind of motivation for the largest youngster population of the Spanish language. Fernando is an expert in those fields and will share his view and experience.

DIGITAL SOLUTIONS FOR THE WHOLE COUNTRY WHEN THERE ARE VERY FEW BOOKSTORES.
Arturo Infante

Books in Chile: an elite market with chances of opening for everyone? Myths and realities of a “model” country in stability and growth in the region, but with the challenge of overcoming tax and cultural barriers, and poor reading habits within the books’ sector. New, emerging publishers that go international. Chile’s digital public library: a true example for the region.

PRINT ON DEMAND WITH REMOTE DELIVERY: THE NEW WAY OF BOOK EXPORTATIONS?
Miguel Ángel Sánchez

The publishing entrepreneur that anticipated to the technological changes and became an on demand printer and distributor. All in an integrated concept of content generation and a modern distributor’s solution, minimizing stock and selling costs, as the most efficient readers’ reach.

THE DREAM OF SOLVING EVERY PUBLISHER’S MOST DREADED NIGHTMARES: STOCKS AND RECIEVABLES.
Ricardo Menoyo

Docuprint is the first printing company that offered digital printing in Argentina. With clients like Microsoft, or banks and public service companies, it grows to provide more services to publishers. So, they come here today to share their vision and future projects, which will focus on the advantages of new technologies.

PUBLISHING AT THE AUTHORS SERVICE, AND THE NON-STOP-GROWING-PHENOMENON OF SELF PUBLISHING.
Germán Echeverría

The self-publishing and publishing services leading company, Autores de Argentina, will discuss their case, which is a complete success now a day, and has transcended frontiers, with the imminent launching of Autores del Mundo (i.e. Authors of the World). A prejudgment and conditioning free presentation, which shows up to what point the publishing industry is redefining itself.

REALITY AND INNOVATION IN BOOK DISTRIBUTION – A GLOBAL UPDATING.
José Manuel Anta

A global report on changes in book distribution. Starting on global data, José Manuel will show data from Europe, a then Spain, which represents 50% of the book market in Spanish. How has technology been changing the ways to commercialize books, the new business models, and how do readers gain access to content in new ways.

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